About SCPR
Flexible, Results Driven PR - Built for Modern Brands
Samantha Crafton Public Relations, LLC (SCPR) is a boutique public relations agency that provides strategic, customized programs to clients across the country. Founded and led by seasoned PR expert Samantha Crafton, SCPR employs a contemporary, results-driven approach to PR that’s proven to help clients achieve their goals in a timely manner. We view the client-agency relationship as a partnership and consider ourselves an extension of your team. SCPR is an ideal match for business owners and entrepreneurs looking for a PR partner that combines the personal attention of a small agency or in-house PR department and the power & reach of a large multinational company. Above all, SCPR has a keen understanding of what it takes to create a successful client-publicist relationship while simultaneously helping the media and general public fall in love with our clients and what they have to offer. In addition to offering annual strategies and ongoing representation, SCPR also provides flexible strategic engagements designed for today’s business landscape.Recognizing that not every organization requires—or is ready for—full-time PR support, we created our Custom PR Strategy Package. This offering gives brands access to senior-level PR strategy through a one-time or quarterly investment, without the obligation of a long-term monthly retainer. It is a streamlined, cost-conscious alternative that delivers clarity, direction, and momentum.About Samantha Crafton
Samantha Crafton's foray into public relations and marketing began in 2007 with a stint at a fashion & beauty PR agency in London, UK. While studying abroad during a semester of college, Samantha was invited to participate in an internship at AmaZing PR, Ltd. Under the guidance of industry icon Edwina Wynyard, Samantha learned the ropes of the publicity world and quickly fell in love with the work that would eventually become her career. After graduating from the University of Iowa with a B.A. in Communications Studies, Samantha went on to work for some of Chicago's top agencies. In 2012, she moved to Las Vegas to work with some of The Strip's most exciting nightclubs and restaurants like TAO Asian Bistro and TAO Beach at the Venetian Resort & Casino and Marquee Dayclub/Nightclub at The Cosmopolitan. Samantha subsequently returned to Chicago to launch Samantha Crafton Public Relations (SCPR,) an innovative, results-driven PR company. With offices in Chicago and Washington DC, SCPR creates and executes customized campaigns for clients in the restaurant/bar, hospitality and luxury lifestyle industries. SCPR’s practices are largely driven by Samantha’s belief in “wholistic PR” – an approach that incorporates all aspects of publicity, media relations and branding. Over the years, Samantha has built an extensive network of national press contacts, influencers and industry connectors, all of which assist in increasing brand awareness for SCPR’s clients and partners. In her spare time Samantha enjoys traveling, pushing herself to the limit with an OrangeTheory workout class and spending time with her husband, Elliot, and their baby boy, Dean Harrison.Samantha has been featured as an expert in PR and entrepreneurship in Chicago Tribune, CBS 2 Chicago’s “Small Business Pulse,” Medium.com and Voyage Chicago.Our Experts
We take a considered approach to building every client team. Rather than relying on a fixed roster, we work with a carefully vetted network of senior specialists whose expertise strengthens our strategic thinking and responds to the specific goals of each engagement. This allows us to assemble teams that are purposeful, agile, and tailored—never templated.Our extended bench spans public relations leadership, influencer and social strategy, editorial and brand storytelling, digital analytics, content production, visual design, and creative direction. Each expert is selected for their ability to integrate seamlessly, collaborate at a senior level, and deliver work that advances both brand narrative and business performance.By operating with a senior-led, highly collaborative model, we eliminate the layers and inefficiencies typical of traditional agencies. We manage all partners under a single strategic framework, ensuring consistency across channels, clear communication, and thoughtful execution. The result is work that is cohesive, efficient, and designed to create meaningful impact.